Alfred R. Bredenberg
22 Nature View Trail
Bethel, Connecticut 06801, USA

Voice: 203-743-1946
Fax: 1-888-726-8461
ab@copywriter.com

 

 Professional Experience:

2002-2004
Web administrator, Antioch New England Graduate School, Keene, N.H., managing a website of approximately 1,500 pages, developing new content, and leading a long-term redesign effort

2001-present
Internet strategy and communications consultant, Broad Mountain Associates, Danbury, CT, assisting clients with online business strategy and operating EmailResults.com, an online marketplace for permission marketing

2000-2001
Editor-in-chief for Tailwind.com business building network, developing content and assisting with product development and Internet marketing

1999-2000
Senior editor and usability director for EdGate.com, a K-12 education Web portal, with specialized applications for educators.

1998-1999
Editorial director and senior consultant for Enterprise Interactive, a marketing consultation and Web content development organization.

1997-present
Publisher, EmailResults.com, a Web directory of non-spam e-mail advertising media

1996-1997
Instructor, Northwest Connecticut Community-Technical College. Courses and seminars in Internet marketing and business.

1989-1998
Al Bredenberg Creative Services; commercial copywriting, design, and creative services for direct marketing, advertising and Internet promotions

1997-1998
Contributing Editor, Internet Marketing and Technology Report

1987-present
Freelance journalist and author

1990-1995
Writer/editor, Eastern Connecticut State University, Office of Institutional Advancement

1982-1990
Controller and project manager, New World Coatings Inc., Brattleboro, Vermont

1978-1983
Counselor, group therapy coordinator, residential care worker, The Brattleboro Retreat, Brattleboro, Vermont

1977-1980
Instructor, Community College of Vermont, Brattleboro

1977-1978
Director, Brattleboro Child Development

1976-1977
Assistant to area coordinator, Community College of Vermont, Brattleboro

1975-1976
Director, Lifeline crisis center, Springfield, Vermont

Education:

  • Antioch University, Keene, NH. Graduated March 1978, with master's degree in human services administration. Thesis: "Community Needs Assessment in Education and Social Services; a Needs Study for the Community College of Vermont."
  • Kellogg Fellowship in educational administration. July 1976-February 1977, W.K. Kellogg Foundation.
  • Undergraduate work: University of North Carolina, East Carolina University, North Carolina State University, Community College of Vermont. Concentrations in writing, English, psychology. Admitted to Antioch graduate school without B.A.
  • Special training: usability studies and Web interface design, professional selling skills, public speaking, graphic design, counseling, direct mail fundraising.
  • New Horizons Computer Learning Center, Trumbull, Conn., program in Internet technology and Web design

Selected Publications:

  • Profitable eMarketing: Success Strategies That Pay Off, Prentice Hall, 2002
  • The Smart Business Guide to Internet Marketing, Nikkei BP, 1997
  • Contributor, How to Get All the Customers You Could Ever Want for Your Small Business, On and Off the Internet, FreedomQuest
  • Contributing writer, Advertising on the Web, Hayden Books
  • Editor, The NETResults News Service, e-mail newsletter on Internet business and marketing
  • The Small Business Guide to Internet Marketing, electronic book, 1995.
  • "Natalie Curtis Burlin (1875-1921): A Pioneer in the Study of American Minority Cultures," Connecticut Review, Spring 1994, pp. 1-15.
  • Articles published in Internet World, Sales and Field Force Automation, Target Marketing, Internet Marketing and Technology Report, Today's Homeowner, Newstrack Executive Tape Service, ReachOut Magazine, Web Marketing Today, Internet Marketing Report, Macintosh Construction Forum, Remodeling, Journal of Light Construction, Connecticut Home Office, Better Business, Profit: The Business Journal, Concrete Construction, Litchfield County Times, New Century News, The Lakeville Journal, ECSU Alumni News, Northwest Notes, Springfield Recorder, Cornwall Chronicle.
  • For Olivetti North America: "Partnership Profiles," series of case histories. Also wrote press releases that gained international coverage.
  • For Eastern Connecticut State University development office: President's Annual Report and Annual Summary Report. Editorship for New Century News and ECSU Alumni News.

Partial list of client, project, and partner relationships:

  • Bank One
  • mySimon
  • Traveling Software
  • 1Travel.com
  • MyPoints
  • Networks Telephony
  • Siemens
  • Hypo Bank
  • Greenwood Electronic Media
  • Olivetti North America
  • Smithsonian Institution
  • McGraw-Hill
  • Great Books Foundation

Teaching, seminar, and training experience:

  • "The Future of eMarketing," Association of Women in Communications, May 2003
  • "Increasing Your Business Profits With Internet Tools." Workshop conducted at Tailwind.com, Dec. 2000.
  • "The E-Mail Newsletter: Marketing Tool, Profit Center" and "Creating Effective E-Mail Marketing Communications." Presentations at e-mail marketing conference for International Quality and Productivity Center, August 1999, and for the Vermont-New Hampshire Direct Marketing Group, May 2000.
  • "Getting Results With Direct E-Mail Marketing" and "Direct E-Mail Marketing -- Without Raising Hackles." Presentations at DCI's Internet Expo, 1997.
  • "Internet Power: Putting Your Business on the Net." For Northwestern Connecticut Community-Technical College 1996-1997.
  • "Putting Your Business on the Net." Seminar for business groups 1996-1997.
  • "Net Results: How to Market Your Business on the Internet." Distance learning instructor for Flex Learning Systems (http://www.flexlearn.com), Spring 1996.
  • "Natalie Curtis, Folk Music Collector." Guest lecture for Folk Music and American Music courses, Eastern Connecticut State University, 1995-1996.
  • "Waterproofing in New Construction." Workshop at Construction Business and Technology Conference, Boston, Mass., February 1995.
  • Company safety training, New World Coatings Inc., Brattleboro, Vt., 1987-1989.
  • Writing, English, Portfolio Preparation. Courses at Community College of Vermont, Brattleboro, 1977-1980.
  • Crisis counseling (volunteer training), Lifeline Inc., Springfield, Vt., 1974-1975.
  • "Speaking of Energy," conference organizer and moderator, Brattleboro, Vt., 1976.

Memberships:

  • Business Marketing Association
  • Society for American Music
  • Ronald Stevenson Society
 Send email: ab@copywriter.com

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203-743-1946