| Professional Experience:
2002-2004
Web administrator, Antioch New England Graduate School, Keene, N.H., managing
a website of approximately 1,500 pages, developing new content, and leading
a long-term redesign effort
2001-present
Internet strategy and communications consultant, Broad Mountain Associates,
Danbury, CT, assisting clients with online business strategy and operating
EmailResults.com, an online marketplace for permission marketing
2000-2001
Editor-in-chief for Tailwind.com business building network, developing
content and assisting with product development and Internet marketing
1999-2000
Senior editor and usability director for EdGate.com, a K-12 education
Web portal, with specialized applications for educators.
1998-1999
Editorial director and senior consultant for Enterprise Interactive, a
marketing consultation and Web content development organization.
1997-present
Publisher, EmailResults.com, a Web directory of non-spam e-mail advertising
media
1996-1997
Instructor, Northwest Connecticut Community-Technical College. Courses
and seminars in Internet marketing and business.
1989-1998
Al Bredenberg Creative Services; commercial copywriting, design, and creative
services for direct marketing, advertising and Internet promotions
1997-1998
Contributing Editor, Internet Marketing and Technology Report
1987-present
Freelance journalist and author
1990-1995
Writer/editor, Eastern Connecticut State University, Office of Institutional
Advancement
1982-1990
Controller and project manager, New World Coatings Inc., Brattleboro,
Vermont
1978-1983
Counselor, group therapy coordinator, residential care worker, The Brattleboro
Retreat, Brattleboro, Vermont
1977-1980
Instructor, Community College of Vermont, Brattleboro
1977-1978
Director, Brattleboro Child Development
1976-1977
Assistant to area coordinator, Community College of Vermont, Brattleboro
1975-1976
Director, Lifeline crisis center, Springfield, Vermont
Education:
- Antioch University, Keene, NH. Graduated March 1978, with master's
degree in human services administration. Thesis: "Community Needs
Assessment in Education and Social Services; a Needs Study for the Community
College of Vermont."
- Kellogg Fellowship in educational administration. July 1976-February
1977, W.K. Kellogg Foundation.
- Undergraduate work: University of North Carolina, East Carolina University,
North Carolina State University, Community College of Vermont. Concentrations
in writing, English, psychology. Admitted to Antioch graduate school
without B.A.
- Special training: usability studies and Web interface design, professional
selling skills, public speaking, graphic design, counseling, direct
mail fundraising.
- New Horizons Computer Learning Center, Trumbull, Conn., program in
Internet technology and Web design
Selected Publications:
- Profitable eMarketing: Success Strategies That Pay Off, Prentice
Hall, 2002
- The Smart Business Guide to Internet Marketing, Nikkei BP,
1997
- Contributor, How to Get All the Customers You Could Ever Want for
Your Small Business, On and Off the Internet, FreedomQuest
- Contributing writer, Advertising on the Web, Hayden Books
- Editor, The NETResults News Service, e-mail newsletter on Internet
business and marketing
- The Small Business Guide to Internet Marketing, electronic
book, 1995.
- "Natalie Curtis Burlin (1875-1921): A Pioneer in the Study of
American Minority Cultures," Connecticut Review, Spring 1994, pp.
1-15.
- Articles published in Internet World, Sales and Field Force
Automation, Target Marketing, Internet Marketing and Technology
Report, Today's Homeowner, Newstrack Executive Tape Service,
ReachOut Magazine, Web Marketing Today, Internet Marketing
Report, Macintosh Construction Forum, Remodeling,
Journal of Light Construction, Connecticut Home Office,
Better Business, Profit: The Business Journal, Concrete Construction,
Litchfield County Times, New Century News, The Lakeville
Journal, ECSU Alumni News, Northwest Notes, Springfield
Recorder, Cornwall Chronicle.
- For Olivetti North America: "Partnership Profiles," series
of case histories. Also wrote press releases that gained international
coverage.
- For Eastern Connecticut State University development office: President's
Annual Report and Annual Summary Report. Editorship for New
Century News and ECSU Alumni News.
Partial list of client, project, and partner relationships:
- Bank One
- mySimon
- Traveling Software
- 1Travel.com
- MyPoints
- Networks Telephony
- Siemens
- Hypo Bank
- Greenwood Electronic Media
- Olivetti North America
- Smithsonian Institution
- McGraw-Hill
- Great Books Foundation
Teaching, seminar, and training experience:
- "The Future of eMarketing," Association of Women in Communications,
May 2003
- "Increasing Your Business Profits With Internet Tools."
Workshop conducted at Tailwind.com, Dec. 2000.
- "The E-Mail Newsletter: Marketing Tool, Profit Center" and
"Creating Effective E-Mail Marketing Communications." Presentations
at e-mail marketing conference for International Quality and Productivity
Center, August 1999, and for the Vermont-New Hampshire Direct Marketing
Group, May 2000.
- "Getting Results With Direct E-Mail Marketing" and "Direct
E-Mail Marketing -- Without Raising Hackles." Presentations at
DCI's Internet Expo, 1997.
- "Internet Power: Putting Your Business on the Net." For
Northwestern Connecticut Community-Technical College 1996-1997.
- "Putting Your Business on the Net." Seminar for business
groups 1996-1997.
- "Net Results: How to Market Your Business on the Internet."
Distance learning instructor for Flex Learning Systems (http://www.flexlearn.com),
Spring 1996.
- "Natalie Curtis, Folk Music Collector." Guest lecture for
Folk Music and American Music courses, Eastern Connecticut State University,
1995-1996.
- "Waterproofing in New Construction." Workshop at Construction
Business and Technology Conference, Boston, Mass., February 1995.
- Company safety training, New World Coatings Inc., Brattleboro, Vt.,
1987-1989.
- Writing, English, Portfolio Preparation. Courses at Community College
of Vermont, Brattleboro, 1977-1980.
- Crisis counseling (volunteer training), Lifeline Inc., Springfield,
Vt., 1974-1975.
- "Speaking of Energy," conference organizer and moderator,
Brattleboro, Vt., 1976.
Memberships:
- Business Marketing Association
- Society for American Music
- Ronald Stevenson Society
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